Wrangler launches Retro Green Jean range with sustainability platform

Wrangler, a global icon in jeanswear and casual apparel, has announced the launch of its WeCare Wrangler sustainability platform, building off the brand’s long-standing commitment to protecting the planet. The brand has also launched the new Retro Green Jean assortment made of a variety of natural fibres, recycled hardware and eco-friendly materials.

WeCare Wrangler unites the brand’s legacy of sustainability with measurable goals designed to bring consumers the apparel they know and love while reducing the brand’s environmental impacts, said the company in a press release. The platform is guided by three key focus areas – planet, product and people. The company is dedicated to challenging itself to leave less of an impact on the planet, constantly thinking how its products are made and what they are made of and treating workers throughout its worldwide supply chain fairly and with respect.

Wrangler is building off the steps the brand has already taken towards a more sustainable future and has set ambitious goals as they are important. These include ensuring 100 per cent preferred chemistry in its supply chain by 2023, 100 per cent renewable energy powering all owned and operated facilities by 2025, 100 per cent sustainable cotton by 2025 and 50 per cent reduction in water usage by 2030.

“It matters to Wrangler what’s in our clothing. Our process for creating apparel that consumers are passionate about starts with respect for both for the planet and the people who call it home,” said Tom Waldron, EVP, global brand president of Wrangler. “The WeCare Wrangler sustainability platform will act as our roadmap as we help lead the industry towards meaningful change that creates more positive environmental and social impacts.”

Wrangler further drives sustainability in the supply chain with strategic alliances that propel apparel development forward. In addition to signing onto the Ellen MacArthur Foundation’s Jeans Redesign guidelines last year, the brand also joined its Make Fashion Circular initiative, which drives collaboration between apparel industry leaders to ensure clothes are made from safe and renewable materials, new business models increase their use, and old clothes are turned into new.

“We’re continuously looking for opportunities to work with our partners and suppliers to minimize impact on the planet,” said Jeff Frye, vice president of product development and direct procurement at Kontoor Brands. “When we all work together, we can create apparel that not only looks good, but conserves the land it’s created from.”


Post time: Apr-29-2021